MKTG 382: Sales Marketing

Department
School
College of Business
Credits 3
Learn about the life cycle of customer relationships and how it can dictate your success – from the initial sales call stage to advanced negotiations. The three main topics covered in this class are: Learn to conduct an effective sales call, drive value beyond price, and negotiate to maximize value. Each topic will be reviewed in depth, giving real world examples and exercises. Other topics include sales forecasting, sales quotas, and sales analysis.