COMM 302: Public Relations Principles

Public relations is the values-driven management of relationships with groups of people that can influence an organization's success. This course examines how organizations can ethically and systematically build productive, mutually beneficial relationships with such groups. To accomplish this, we discuss (1) the historical antecedents and contemporary practice of public relations in America; (2) the day-to-day tasks and communication responsibilities of public relations practitioners; and (3) the various challenges PR practitioners encounter in their careers. *No prerequisite; COMM 205 recommended.